Friday, December 11, 2009
Adoption and Use of ICT in Indian Tourism: Intervention for the top tourist destination of India
Innovative ICT Applications To Support The Tourism Sector Of Ionian Islands
Thursday, December 10, 2009
e-Airlines; Strategic and Tactical Use Of ICTs In The Airline Industry
King's Coffee (A fictitious business)
E-tourism development in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry
Evaluation of Online Room Selection and its Implications for the E-CRM Strategy of Large International Hotel Chains
Thursday, December 3, 2009
IS implementation plan
Measuring the effectiveness of a hotel web site
According to Haag et al (2008) in order to measure the effectiveness of an information system strategic initiative the organisation needs to define some key performance indicators that must be tied to the objectives of the strategic plan. The most common types of measures are usability, customer satisfaction, conversion rates and financial. In the context of a hotel establishing a web site these concepts could be applied as follows:
- Usability: how easily customers can find required information in the web site - how many ‘clicks’ it takes;
- Customer satisfaction: which can be obtained through satisfaction surveys or analysing customers that are loyal to the web site;
- Conversion rates: how many customers have the first contact with the organisation through the internet and how many contacts are converted in sales;
- Financial: such as analysis of return on investment, cost-benefit analysis of the web site and break-even analysis.
E-tourism in Developing Countries
Shanker (2008) argues that many developing countries are unable to adopt ICT strategies for tourism, which prevents these countries from several opportunities, innovation and possibilities besides keeping them apart from being competitive in the tourism market.
The UNCTAD E-tourism Initiative is a United Nations initiative that aims to enable the implementation of ICT to strengthen developing countries capacities in promoting their tourism products. The purpose of the project is to assist these countries in the creation of a e-commerce market place that enables the organisation of tourism services, the development of new products, the improvement of quality and the establishment of partnerships to improve the countries’ competitiveness as destinations.