Thursday, December 10, 2009

e-Airlines; Strategic and Tactical Use Of ICTs In The Airline Industry

Buhalis(2003) says that Information Communication Technologies (ICTs) have revolutionised the entire business world. The airline industry in particular has fostered a dependency on technology for their poterational and strategic managements. Airlines were early adopters of ICTs and have a long history 0f technological innovation, in comparison to many other travel and tourism businesses. This article discusses about comprehensive research, including exploratory research with ariline executive, using qualitative methods to examine the use of ICTs in the contemporary airline industry and to discuss recent developments in the industry. The article illustrates that the airline industry uses the Internet to improve its distribution strategy and reducd costs; it also used intranets and internal systems to develop tactical and strategic management. In addition. extranets were being gradually used for communication with partners and support Business to Business (B2B) reletionship. Therefore, the networked airline of the future will tade advantae of the Internet, Intranet, and Extranets to strengthen its position, reinforce its brand and contribute to its profitability.

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