Shanker (2008) argues that many developing countries are unable to adopt ICT strategies for tourism, which prevents these countries from several opportunities, innovation and possibilities besides keeping them apart from being competitive in the tourism market.
The UNCTAD E-tourism Initiative is a United Nations initiative that aims to enable the implementation of ICT to strengthen developing countries capacities in promoting their tourism products. The purpose of the project is to assist these countries in the creation of a e-commerce market place that enables the organisation of tourism services, the development of new products, the improvement of quality and the establishment of partnerships to improve the countries’ competitiveness as destinations.
No comments:
Post a Comment