E-tourism development in Greece: Information communication technologies adoption for the strategic management of the Greek tourism industry

Information communication technologies (ICTs) have revolutionised the travel industry in the last decade. E-tourism influences to all processes and value chains in the tourism, travel, hospitality, and catering industries. The main objective of this paper is the surveillance of the e-tourism developments in Greece that is adoptive e-commerce gradually. The examination focuses the small and medium-sized tourism enterprises (SMTEs). As the result, the Greece online travel market is great potential for e-tourism developments demonstration. The research conclues that ICT enabled to assist the SMTEs potentially. In addition, ICT can improve the organization's efficiency operation. The manager is well designed his operation and ICT exactly is beneficial to other industries. Significantly, ICT supports SMTEs conquer the competitors and increasing the profitability. Click here.